our story

Finding Fi was designed to make every woman feel special. We wanted to create a label for real women that is effortless, wearable & stylish, with a dash of bohemian chic.

Our desire is to produce pieces that will reflect every woman. From the coastal girl, to the urbanite, to the mum doing school pick-up. To compliment all shapes & sizes, and to appeal to all their unique lifestyles.

Because of our passion for colour and sourcing beautiful prints, our production is limited and forever new & fresh.
Embrace your inner bohemian and take the journey with Finding Fi.