our story
our story
Finding Fi was designed to make every woman feel special. We wanted to create a label for real women that is effortless, wearable & stylish, with a dash of bohemian chic.
Our desire is to produce pieces that will reflect every woman. From the coastal girl, to the urbanite, to the mum doing school pick-up. To compliment all shapes & sizes, and to appeal to all their unique lifestyles.
Because of our passion for colour and sourcing beautiful prints, our production is limited and forever new & fresh.
Embrace your inner bohemian and take the journey with Finding Fi.

Our desire is to produce pieces that will reflect every woman. From the coastal girl, to the urbanite, to the mum doing school pick-up. To compliment all shapes & sizes, and to appeal to all their unique lifestyles.
Because of our passion for colour and sourcing beautiful prints, our production is limited and forever new & fresh.
Embrace your inner bohemian and take the journey with Finding Fi.
